Encouraging physical activity as a lifestyle
The average cycle commuter travels 20-30 minutes one-way on their commute, easily meeting Health Canada’s recommendation of one hour of physical activity each day. The most important influencing factors for people to Bike to Work are:
- fun; and
- health & wellness
Surprisingly, people are less convinced by these benefits:
- saving money,
- using time efficiently; and
- helping to protect the environment.
For this reason, Bike to Work Week focuses on and accentuates the fun and health benefits of cycling.
Greater sense of community connectedness
People get excited about Bike to Work Week. In the workplace it is a great opportunity for colleagues to develop camaraderie in encouraging one another to fit activity into their day. The celebration stations provide a festive atmosphere that visibly demonstrate the fun of cycling to both cyclists and motorists.